RECAP: The Business of Women's Health 101 Session #1

Hi Everyone,

Thank you to everyone who joined me today for The Business of Women’s Health 101. Whether you joined live or plan to catch the replay, I’m so glad you’re here—and I want to make sure you walk away with the main takeaways.

We spent the hour breaking down how the U.S. healthcare system actually works—and what makes the business of women’s health so unique. I shared the six core pillars that every leader, operator, or investor needs to understand to succeed in this space:

1. The Ecosystem: Who the players are, how the system evolved, and where women’s health fits within the broader $4 trillion healthcare industry.

2. Care Delivery: Who delivers care—from OB-GYNs and nurse practitioners to telehealth and pharmacies—and how care models shape cost and access.

3. Money Flow: How reimbursement really works, who pays for care, and why understanding CPT codes, Medicaid, and the RUC Committee matters if we want to fix the system.

4. Business Models & Funding: What makes Series A vs. Series C companies different to work for, how capital flows, and why valuations in women’s health still lag behind the rest of healthcare.

5. Product & Marketing: How to build and market responsibly in a category still constrained by privacy, data, and advertising bias.

6. Regulation & Policy: How decisions made by CMS, NIH, FDA, and Congress ripple downstream—and why bipartisan policy is our next big lever for change.

One of my favorite moments was when we talked about why the average OB-GYN visit is only seven minutes long. It’s not because your doctor doesn’t care—it’s because the system underpays women’s health procedures. That’s what reimbursement reform is really about, and it’s one of the biggest levers we can pull to fix the system.

We also talked about how women’s health isn’t just reproductive health. It’s heart disease, Alzheimer’s, mental health, menopause, fertility, and so much more—and every part of that ecosystem needs builders, investors, and advocates who understand how the system works.

At the end of the day, the business of women’s health isn’t about charity. It’s about understanding the economics well enough to change the incentives—and rebuild a system that finally works for women.

The next Women’s Health Mini MBA starts November 4th. We go deep into each of these pillars with guest speakers like Gina Bartasi, Colleen Foster, and Trish Costello—and you’ll walk away fluent in the business language of women’s health, ready to make real impact.

If you’re serious about building your career or company in this space, this is where you start.

💡 Big Takeaway

Here are the slides

Here’s the Recording

At the end of the conversation we shared how you can go deeper with us on all of these topics with the Women’s Health Mini-MBA. This is quickly becoming the gold-standard of education for the women’s health ecosystem.

Keep reading for details.

If you’re ready to join us, Sign Up Here 

Read how the course changed the lives of multiple Cohorts

Your exclusive discount code (for 10% OFF - the highest one we offer — only to those from the webinar) - IWHMBA10 - expires Monday October 13th at Midnight EST.

Don’t take it from us…

"The best investment you can make is in yourself." — Warren Buffett

Whether it's expanding your skills, building new relationships, or deepening your understanding of the industry — investing in yourself pays lifelong dividends. Unlike market swings or business risks, no one can take your growth away from you.

Registration Now Open for Women’s Health Mini-MBA

Exclusive Discount Below

As we discussed on the call, registration is now open for the industry’s only deep-dive into the business of women’s health - the In Women’s Health Mini-MBA.

The Women’s Health Mini-MBA is the product of 40+ years of experience, hundreds of hires, and thousands of hours of training, leading, educating, mentoring and coaching in our ecosystem.

 There is nothing on the market like this. 

This is the only course that looks at the business of healthcare through the lens of women’s health.  

It’s the only course that:

• Breaks down the complicated silos in healthcare

• Covers the nuances of women’s health within our healthcare system

• Gives you access to expert mentors and a strong community

• Allows you to build your network with 100+ other talented leaders in the space

• Provides an opportunity to learn from industry leaders

Read what the alumni of the previous cohorts are saying about their experience.

We have some exciting changes to the curriculum planned along with 5+ guest speakers in this cohort!

The 6-week Women’s Health Mini-MBA will include:

• Week 1: Ecosystem: History, Overview, Opportunities + Challenges

• Week 2: Care Delivery (Providers, Pharmacy, PBM etc)

• Week 3: How Money Flows (Payers, Revenue Cycle, Reimbursement)

• Week 4: Funding, Strategy + Business Models

• Week 5: Product, Data and Marketing

• Week 6: Regulatory, Government & Privacy

Class Structure:

• Instructional video: Each week will include an asynchronous video to watch that gives you the “nuts & bolts” of a part of the American Healthcare system.

   

• Live Session #1: Then, our live 90-minute class will bring that part of the healthcare system to life in real terms through the lens of women’s health — usually with a case study.

• Live Session #2: We will continue examining the nuances of the week’s topic within women’s health and be joined by a guest speaker from the industry to share their 1:1 experience.

Course Dates: November 4th- December 18th

The class will meet 12:30 -2 PM EST on Tuesdays and Thursdays except for the first week where it will be Tuesday and Friday. It will also be recorded so you can follow along asynchronously.

I provide a 100% satisfaction guarantee - attend the classes and if you’re not satisfied I’ll give you a refund.

Past guest speakers included:

• Karla Loken, Medical Affairs Consultant

• Melissa Reilly, CRO - Zeel

• Colleen Foster, General Partner - Amboy Street Ventures

• Amanda Johnson, Founder & CEO - Julie

• Rebecca Bennett, Running for Congress - NJ-7

Guest speakers for this session will be announced shortly.

You’ll walk away with:

• Access to 10+ industry leaders

• 30+ hours of instruction from the industry’s top executives

• Lists of over 100+ people to follow in Women’s Health

• List of key women’s health resources to follow and conferences to attend

• An enhanced network of 100+ new women’s health leaders, connected by our private platform and a private Slack channel.

• 3-month membership to In Women’s Health including access to our function-based networks, private Slack community, real-time In Women’s Health Job Board with 115+ companies (a $177 value)

• Contact information for key recruiters and hiring managers in the industry

• List of key women’s health resources to follow and conferences to attend

• Access to the real-time In Women’s Health Job Board with 115+ companies

Investment: $1,197

DISCOUNT: If you register before Monday at Midnight, you’ll get 10% off using the code IWHMBA10.

Hurry, as this code expires Monday October 13th at Midnight EST.

Stealth for Women’s Health

Beyond the Mastermind, we’re building something bigger. Stealth for Women’s Health is a new movement to create real influence and lasting change in the women’s health system. As part of our early community, you’ll get access to member-only events, resources, and the chance to help shape what’s next.

👉 Become a Member

And don’t miss The Five and One, our weekly newsletter delivering five stories and one big idea on the policies, research, and power structures shaping women’s health. It’s your front-row seat to the movement we’re building.

👉 Sign up for The Five and One

Additional Resources Mentioned in the Call:

Check out all of our other IWH Free Events - Subscribe to our Luma calendar so you don’t miss opportunities to connect with others in women’s health and industry leaders. 

Women’s Health PAC - Visit the website for more details on how to get involved and to join our mailing list for information on opportunities in your city.

In Women’s Health Newsletter - Join 6,200 industry executives and get our weekly newsletter for the latest women’s health career and leadership news and over 100+ jobs in women’s health each week. I have added each of you to this already!

In Women’s Health Talent Network - Add your free profile to our talent network. Don’t worry - we won’t share your information without contacting you first.