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The GTM bets that shouldn't have worked, and did
One grew revenue 50x after half his team quit over the strategy. One brought in 50K signups in a single day with no paid budget. One generated 100M+ views from a stunt that took 50 hours to conceive. One asked every prospect to demo the product themselves instead of demoing it for them.
None of them followed the safe playbook. They treated GTM like an experiment, moved before they had proof, and made bets most founders would never get approved.
HubSpot for Startups documented all 6 stories in the free Bold Bets Playbook. The risks they took, why it was risky, and what it returned.
| In Women's Health | Website Job Listings IWH Pro |
Issue 148 · June 8, 2026 · Career Advancement
Four things that kept coming up in the Mastermind.
We wrapped our latest cohort two weeks ago. None of the breakthroughs were “network more” — here’s what actually moved people.
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🔍 258 open roles across 24 companies in women's health Updated weekly · All categories · All levels |
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Career Advancement
4 Overlooked Lessons When Looking for a Job in Women’s Health
We wrapped our latest Career Mastermind a couple of weeks ago. I keep thinking about what we talked about over and over. Now I’m sharing it with you.
A few times a year I get to sit with a small group — mostly women — working to build or change their careers in women’s health. We just finished the latest cohort, and I’ve spent the last week reflecting on what actually moved people. The patterns that kept coming up weren’t the ones people walk in expecting. Nobody’s breakthrough was “send more applications.” Here are the four that surfaced over and over.
1. Know (and articulate) the value only you bring
Around 80% of people, when they go after a role, describe what they’ve done. That’s backward-looking — a list of past tasks. It says nothing about the value you’ll bring to the table next, for the next company. The work is to find what’s uniquely true about you and the value you bring. We call this your “Unique Value Add” and your “Only You” statements. These are the thread that connects every other part of your job search story and toolkit. Your entire job search should anchor on these — and I don’t see enough people with clarity on what these are about themselves. I understand why. It’s hard to do the introspection required to get to the core of what you uniquely bring and then understand the value you create from that. Maybe you see around corners. Maybe you’ve had an obsessive attention to detail since you were five and can prove it with a story. Maybe a unique athletic background shaped how you show up on a team.
Action you can take
Spend some time this summer reflecting. Start from literally your core being. What do you do on a Saturday morning? What have you always been told you were good at? Go back and look at your success in past jobs — but don’t focus on the success. Focus on what uniquely about you allowed you to be that successful. You aren’t just a top salesperson — what about you enabled you to be?
2. Own your impact — out loud
In every Mastermind cohort, there’s a transformation. It’s the moment attendees realize they can own not only their personal accomplishments but also what the business accomplished while they were there. It’s also the moment they realize “wow, I’ve done a lot!” We ask participants to aggregate their accomplishments into impact statements — to literally add up what they’ve done across multiple roles: the total number of research subjects managed, the total amount of funding raised or won. Especially as women, we tend to wait until we’re 100% certain we did the whole thing before we’ll claim any of it. You’re allowed to own your piece of what the business accomplished — not all of it, but your real part in it. Zoom out and aggregate: across your entire career, what impact have you actually made? The numbers look different — and truer — when you add them up as a whole instead of one résumé line at a time.
Action you can take
Pull every bullet point from your résumé into one document. Group them into similar accomplishments — research, funding, projects you’ve managed, campaigns you’ve launched. Then aggregate the metrics into a single bullet for each bucket. You’re aiming for three to four total impact statements. They might look like:
• Raised $75M in funding
• Managed 50 maternal health projects across four regions in low- and middle-income countries
• Launched 25+ campaigns reaching 3M+ customers, driving [X] in sales / brand lift
Want help doing this with a group? Join the next Mastermind waitlist.
Almost everything that gets you hired is translation — taking what’s true about you and making it legible to the person who can say yes.
3. Reframe your women’s health story as experience, not just passion
Getting hired in women’s health means pointing to more than how much you care about the space. You need experience in it — and that experience can be professional or personal. Your own health journey, what you’ve navigated, what you’ve learned firsthand is real experience, if you articulate it as insight instead of enthusiasm. This is the thing setting people apart right now. Almost everyone in the applicant pool is passionate; far fewer have done the work of turning their own story into a credential. Passion opens the door a crack; reframed experience walks you through it.
Action you can take
Add a women’s health experience section to your résumé, even if you’ve never worked in women’s health. Need to know how? Check out our Resume Writing for Women’s Health webinar here.
4. Make it all skimmable
This is the hardest part, and where most of the real work happens. You have to distill all of this — the value, the impact, the story — into three bullets that each fit on one line of a phone screen. Nobody reads a novel in a cold LinkedIn message. A hiring manager gives you six to ten seconds in the scan of a résumé and LinkedIn profile. The distillation is what earns the intro, the meeting, and the next round — not the length. Approach getting a job like you would a marketing campaign. Every touchpoint, every tool has ONE job — and most of the time it’s not to get you the job. It’s to move you to the next round, the next conversation, or the next intro. Your toolkit needs to match this and make it easy for them to say yes to the one job of that part of the process.
Action you can take
Have a friend scan your résumé and LinkedIn profile for 6–10 seconds. Ask them what they read and what they remember. Is that the story you want readers to know about you? If not, revise accordingly.
So What
If you do one thing this summer, do this: write your only-you statement, aggregate your real impact, name your women’s health experience — and then cut it down until it’s skimmable in ten seconds. Every step is the same move: making what’s already true about you easy for the right person to see. You don’t need to become someone new. You need to become legible.
See you in the work,
Jodi
Founder, In Women’s Health
Join the waitlists
New Mastermind & Mini-MBA cohort dates land soon
If today’s read landed — that the roles you’re built for are already open, you just need the language and the relationships to reach them — that’s the work we do together. The Career Mastermind builds your positioning and your list of the right people. The Mini-MBA, co-taught with Rachel Braun Scherl, gives career-switchers the business fluency to speak the operator’s language. Waitlist members hear dates first and get priority enrollment.
Both programs offer payment plans when enrollment opens. Mini-MBA is a 6-week cohort; Mastermind runs in small, senior peer groups. Alumni and IWH Pro members — email [email protected] directly for returning-member pricing.
“I came in thinking my operations background was a detour from women’s health. By the end I understood it was the qualification. I stopped apologizing for not being clinical and started leading with what I actually built.”
— IWH Career Mastermind alum
Featured roles
Three roles that prove the point
Every one of these is a build-the-company role — product, operations, revenue cycle. None require a clinical license.
Technical Product Lead
Frame · Remote / California
Frame is tackling healthcare’s broken handoffs — disconnected systems, messy data, workflows that fail patients and providers — starting with fertility.
Why we flagged it: This is the exact “connective tissue” work the essay is about — fixing the systems around care, not delivering the care itself. A product mind from any sector can do this.
Apply →Contract & Operations Manager
Pendant Health · Remote
💰 $80K–$140K
Pendant builds the payer and reimbursement infrastructure that lets women’s health services actually get paid for.
Why we flagged it: Pure operations, salaried, full-time — the kind of role hospital-side and contracts experience translates into almost directly.
Apply →Revenue Cycle Management (RCM) Lead — Employer Benefits
Pendant Health · Remote
💰 $85K–$150K
Owning the money flow from employer benefits through to collected revenue — one of the most in-demand skill sets in the sector right now.
Why we flagged it: Reimbursement fluency is executive fluency. If you understand how care gets paid for, you’re rare — and this is where that pays.
Apply →🎯 Career Move
The 10-second test for your LinkedIn message
Before you send a cold note or pitch, paste it into your phone and read it for ten seconds — the time a busy hiring manager actually gives you. If your only-you statement and your impact aren’t obvious in three skimmable lines, cut until they are. The distillation is the work. A shorter, sharper message gets the reply a long one never will.
In the Community
The preventive-care gap, by the numbers
Nearly half of women skip or can’t access basic preventive care — annual visits, screenings, recommended treatment — largely because of cost, access, and time. It’s a sharp reminder of why this work matters and where the women’s health field still has the most ground to gain. Worth a read this week.
Upcoming Events
⭐ IWH Members Only
IWH June Office Hours
Friday, June 12 · 2:00pm ET · Virtual
Bring your career questions to a confidential, members-only session with Jodi and the IWH community. Talk through recent interviews, get resume feedback, and pressure-test your next move among peers.
RSVP →IWH · Free
Using LinkedIn to Get Your Next Job in Women’s Health
Tuesday, June 16 · 3:30pm ET · Virtual
The LinkedIn algorithm has changed — has your use of it kept up? Join Jodi for an hour-long work session on how the algorithm shifted, what to post to advance your women’s health career, and how often to do it.
RSVP →IWH · Free
June Monthly Women’s Health Career Networking
Friday, June 26 · 2:00pm ET · Virtual
Meet others building or accelerating careers in women’s health. Bring the asks and intros you need, hear what we’re seeing from the ground, and leave with a few new connections and advice you can act on this week. Surprise industry guests often join.
RSVP →P.S. Hit reply and tell me the one function on the board you didn’t realize women’s health was hiring for — I’m collecting answers for an upcoming issue. The best surprises usually come from readers who thought they didn’t belong here.
