Hi there,
Welcome to Issue #135!
⬇️ This week’s highlights! ⬇️
Why Women Are Still Under-diagnosed- How healthcare system design drives under-diagnosis in autoimmune and heart disease— and how new companies are rebuilding care around women
Take the Reimbursement Quiz- This 10‑question quiz walks through how women’s preventive care is (and isn’t) reimbursed in the U.S. Test your knowledge!
Upcoming Events- First ever session on Why Fertility Patients Become Experts by Necessity with Lauren Berson, Founder of Conceive!
Women’s Health Jobs- Women’s health is hiring — 100+ roles open right now.
Thanks for being here. Let’s keep building the future of health- together.
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The In Women's Health Mini-MBA starts TOMORROW.
Only 7 seats left. This year we are only going to run this 2x for non-clinicians. So this is your last chance until Fall 2026.
6 weeks. 12 live sessions. 24 hours of insider content.
Co-taught by me and Rachel Braun Scherl.
Don’t miss our JUST ANNOUNCED guest speakers this cohort:
Janet Choi, MD, MSCP— Chief Medical Officer at Progyny, the first billion-dollar women's health benefits company. Double board-certified reproductive endocrinologist, Harvard and Columbia trained.
Daphne Klausner — 28-year health insurance veteran. Plan President. Former VP at Independence Blue Cross. Strategic Advisor at Visana Health. Former Board Chair at Cayaba Care.
Mira Kaufman — Led the women's health investing thesis at Insight Partners, deploying $100M+ in capital. Now at Ingeborg Investments backing women-led companies.
Amy Gaston — Head of OhmBody, CES 2026 Best Wellness Tech finalist. Building wearable neurostimulation for menstrual health, backed by Wellcome Leap.
300+ alumni at Maven, Kindbody, Oura, Amazon One Medical, and Evvy and more!
$1,396 or 3 payments of $465. 100% money-back guarantee.
BUT…….As a thank you to our IWH newsletter community — you show up every week, you engage with this work, and you understand why the business of women's health matters — we're offering an exclusive discount for today only.
Use code NEWSLETTER10 for 10% off — that brings it to $1,256, or 3 payments of ~$419. This code expires tonight at midnight.
PS - Don’t take my word for it. Read over 100+ five-star, life-changing reviews.
Why Women Are Still Underdiagnosed — What the Healthcare System Gets Wrong and What’s Finally Changing
Why are some of the most common and serious diseases affecting women still diagnosed late — or missed altogether?
Autoimmune disease and heart disease are neither rare nor poorly understood. They affect millions of women and drive enormous healthcare utilization and long-term cost. Yet women routinely spend years seeking autoimmune diagnoses, and heart disease remains the leading cause of death among women despite persistent under-recognition in clinical care.
The explanation isn’t simply lack of awareness — or even individual bias.
Underdiagnosis is often the downstream consequence of how healthcare systems are built. Research populations determine what “typical” disease looks like. Reimbursement models determine how much time clinicians can spend investigating complex symptoms. Clinical guidelines and risk tools determine who gets flagged — and who doesn’t.
When those systems are optimized for faster, single-organ diseases studied primarily in male populations, conditions that evolve gradually or present differently become much easier to miss.
Autoimmune disease and women’s cardiovascular disease make this structural mismatch visible.
Autoimmune disease: when complexity doesn’t fit the system
Autoimmune disease rarely announces itself clearly.
Symptoms often appear slowly — fatigue, joint pain, cognitive changes, gastrointestinal issues — crossing multiple organ systems over years. Diagnosis depends on pattern recognition across time, specialties, and patient history.
But modern healthcare isn’t designed for longitudinal detective work.
Short visits, fragmented specialty care, and reimbursement models that reward volume over complexity make extended diagnostic journeys financially difficult for both patients and providers. Women are frequently cycled between specialists before anyone connects the dots.
The result is familiar to many patients: symptoms minimized, stress blamed, and years lost before treatment begins.
What’s changing
A growing group of companies is redesigning autoimmune care around how chronic disease actually behaves.
Companies like WellTheory provide virtual, team-based autoimmune care that combines clinicians, nutrition experts, and ongoing symptom tracking rather than isolated specialist visits. By partnering directly with employers and health plans, they frame autoimmune disease not just as a clinical issue but as a major driver of absenteeism, disability claims, and healthcare spending.
At the data layer, organizations such as ViuHealth are building large longitudinal datasets designed to improve research and treatment development for populations historically underrepresented in clinical evidence.
Notice the shift: these companies aren’t selling “better patient experience.”
They’re demonstrating measurable outcomes — fewer disease flares, reduced emergency utilization, and lower total cost of care. That’s what allows complex chronic care to finally scale within existing payment systems.
Heart disease: the leading killer still hiding in plain sight
Heart disease remains the number one cause of death for women — yet it often enters the healthcare system disguised as something else.
Women are more likely to present with non-classic cardiac symptoms such as fatigue, nausea, or shortness of breath rather than crushing chest pain. They are more likely to be misdiagnosed, discharged, or diagnosed later in disease progression. Even after diagnosis, women are less likely to receive guideline-recommended therapies or cardiac rehabilitation.
Again, this isn’t solely about clinician bias.
Much of cardiovascular evidence was historically built using male-dominant clinical trial populations. Risk calculators frequently underweight factors highly relevant to women, including pregnancy complications, autoimmune disease history, or hormonal transitions.
When diagnostic tools are calibrated around incomplete data, underdiagnosis becomes predictable — not accidental.
What’s changing
Women-focused cardiovascular innovators are beginning to redesign prevention and detection itself.
Companies like Hello Heart use connected monitoring, behavioral coaching, and personalized risk analytics — often delivered through employer benefits — to identify and manage cardiovascular risk earlier rather than waiting for acute cardiac events.
Meanwhile, Bloomer Tech is developing wearable diagnostics built specifically around female physiology, enabling continuous monitoring that may capture cardiovascular signals missed in traditional screening environments.
Their positioning is notably pragmatic:
Not a women’s wellness initiative —
but prevention of costly hospitalizations in a massively underdiagnosed population.
That economic framing is what allows women-centered cardiology models to gain adoption with payers and employers.
The bigger pattern
Autoimmune disease and women’s heart disease look like clinical problems.
But they are fundamentally system design problems.
Research incentives shape evidence.
Reimbursement shapes diagnosis.
Benefit design shapes access to care.
When those upstream systems fail to account for women’s biology and disease patterns, underdiagnosis becomes the expected outcome.
The encouraging shift is that innovators across care delivery, data infrastructure, and employer health are beginning to rebuild these systems — creating entirely new models of care in the process.
And with them, entirely new career paths across women’s health.
Want to work on problems like this?
The underdiagnosis patterns in today's article — research gaps, reimbursement misalignment, system design failures — that's exactly what we break down inside the In Women's Health Mini-MBA. Six weeks on how the ecosystem really works and where you fit in it.
Starts tomorrow. Code NEWSLETTER10 for 10% off — expires tonight.
PS - Don’t take my word for it. Read over 100+ five-star, life-changing reviews.
Test Your Knowledge: How Do We Pay for Women’s Health? — The Quiz
We were impressed by how many of you in our last In Women’s Health quiz felt confident about your reimbursement knowledge. This new 10‑question quiz takes things a step further—connecting preventive coverage rules, coding basics, and who actually sits at the table when women’s health services get priced. Take a few minutes to work through it and see where you land today.
📆 Upcoming In Women’s Health Events
Friday, March 20th at 11:30pm ET
Thursday, March 26th at 3:00pm ET
Friday, March 27th at 2:00pm ET
✨ Now … let’s make your career magic happen
Feature Roles:
Dr. Yael Katz is the founder and CEO of Simbryo Technologies, a Covington, Kentucky-based biotech startup founded in 2023 that develops endometrial organoid technology to improve IVF success rates. A Princeton-trained neuroscientist, Katz is advancing personalized reproductive medicine by creating patient-specific models to optimize fertility treatments.
Simbryo Technologies is a commercial-stage biotech company accelerating paths to pregnancy via organoid medicine and AI. Working with top research institutions and fertility clinics, Simbryo develops personalized diagnostic platforms that predict and optimize endometrial fertility, giving patients and physicians actionable insights to increase success rates and providing a powerful in-vitro test bed for novel fertility treatments.
Priyanka Jain is the co-founder and CEO of Evvy, a women’s health startup focused on closing the gender health gap by advancing research on the vaginal microbiome. A Stanford graduate and former Head of Product at pymetrics, Jain has built her career at the intersection of data science, technology, and healthcare. She founded Evvy to address the lack of research and diagnostics in women’s health.
Evvy is unlocking precision women’s healthcare through novel, overlooked female biomarkers — starting with the vaginal microbiome.Backed by leading healthcare investors, the Evvy team includes leading OB/GYNs and vaginal microbiome researchers with decades of experience at organizations like UCSF, Stanford, Harvard, Cleveland Clinic, and more. Evvy is one of the fastest growing women’s health companies in the US
Pete Anevski is the Chief Executive Officer of Progyny, a leading provider of fertility and women’s health benefits for employers. At Progyny, he focuses on expanding access to fertility, family-building, and broader women’s health services through employer-sponsored benefits, using data-driven care models to improve outcomes for patients while helping companies better support their employees.
Progyny is a women’s health and fertility benefits company that partners with employers and health plans to provide comprehensive coverage for fertility, family building, and reproductive health services. Founded in 2008 and headquartered in New York, Progyny helps employees access treatments such as IVF, egg freezing, and other fertility care through employer-sponsored benefits.
International:
Staff Scientist - Spectral Cytometry Expert, Invitae, Geneva, Switzerland.
Partnerships Manager, Eli, Montreal, QC.
Maching Learning Engineer, Eli, Montreal, QC · Remote.
Business Development / Sales Executive (US Market), Future Fertility (Fertility, Series A), Toronto, ON · Remote.
Research Assistant, Eli, Montreal, QC · Remote.
Freelance/Contract Roles
Visual Designer (3 month contract), Flo Health (Menstruation, Series B), Remote.
Contract Physician - Medical Necessity Review (Genetic Testing), Everly Health (Lab Testing, Series E), United States.
Business (Ops/Strategy/Legal/Quality & Regulatory & HR
Senior Director, Pharmacy and PBM Operations, Progyny (Fertility, Public), Remote, $165K - $195K.
Senior Manager, Product Marketing, Pomelo Care (Maternal Health, Series A), United States, $150K-$175K.
Learning Manager, Compounding, Hims & Hers (Digital Health, Public), New Albany, OH.
Sr. Manager, Consumer Communications, Hims & Hers (Digital Health, Public), United States · Remote, $155K – $185K.
Lead Product Manager, Clinical Genomics, Natera (Lab Testing, Public), United States · Remote, $141,300—$194,250.
Sales Training Manager, Oncology, Natera (Lab Testing, Public), United States, $110,800—$138,500.
Director, Device Quality, Hims & Hers (Digital Health, Public), Minnetonka, MN.
Accessioning Team Runner, Natera (Lab Testing, Public), Austin, TX, $17/hr.
Go-to-Market (GTM) Operations Specialist, Pomelo Care (Maternal Health, Series A), United States, $75K-$90K.
Principal Executive Recruiter, Babylist (Parenting, Series C), United States, $181,770 - $262,750.
Product/Engineering/Data & Analytics
Genomics Data System DevOps Engineer-Temp, Natera (Lab Testing, Public), United States · Remote.
Field Service Engineer - Phoenix, AZ and Reno, NV, TMRW Life Sciences (Fertility, Series C), Different Locations, $84K - $96K.
Senior Director, Applied Data Science and AI, Equip (Speciality Care, Series B), United States · Remote, $220K – $240K.
Operations Engineer, Hims & Hers (Digital Health, Public), Gilbert, AZ.
Sr. Supply Chain Analyst, Ro (Digital Health, Public), New York, NY · Remote, $88K - $100K.
Coder - Team Lead, Diana Health, Remote.
Marketing/Growth/Sales
Paid Marketing Specialist, Pomelo Care (Maternal Health, Series A), United States, $75K-$90K.
Digital Marketing Specialist/Coordinator, Natera (Lab Testing, Public), United States · Remote, $32—$38/hr.
Clinical Roles & In-Clinic Business Roles
TN- Medical Assistant/LPN (Full-time), Diana Health, Cookeville, TN.
TN- Patient Representative (Full-Time), Diana Health, Smyrna, TN.
TX- 1099 Telemedicine Endocrinologist | Flexible Schedule, Allara (Speciality Care, Pre-Seed), Texas, TX.
PA- 1099 Telemedicine Endocrinologist | Flexible Schedule, Allara (Speciality Care, Pre-Seed), Pennsylvania, PA.
OH- 1099 Telemedicine Endocrinologist | Flexible Schedule, Allara (Speciality Care, Pre-Seed), Ohio, OH.
OH- 1099 Telemedicine Gynecologist | Flexible Schedule, Allara (Speciality Care, Pre-Seed), Ohio, OH.
OH- Patient Experience Coordinator, Pinnacle Fertility (Fertility, Private Equity), Westerville, OH, $18.50- $20/hr.
IL- 1099 Telemedicine Endocrinologist | Flexible Schedule, Allara (Speciality Care, Pre-Seed), Illinois, IL.
IL- 1099 Telemedicine Gynecologist | Flexible Schedule, Allara (Speciality Care, Pre-Seed), Illinois, IL.
GA- 1099 Telemedicine Gynecologist | Flexible Schedule, Allara (Speciality Care, Pre-Seed), Georgia, GA.
NJ- Embryologist, CCRM Fertility (Fertility, Private Equity), Livingston, NJ.
NY- 1099 Telemedicine Gynecologist | Flexible Schedule, Allara (Speciality Care, Pre-Seed), New York, NY.
MA- Copy of Nurse Practitioner - Massachusetts (MA) License, Midi (Menopause, Seed), Gloucester, MA, $50-$60/hr.
MA- Nurse Practitioner - Massachusetts (MA) License, Midi (Menopause, Seed), Salem, MA, $50-$60/hr.
MA- Nurse Practitioner - Massachusetts (MA) License, Midi (Menopause, Seed), Nantucket, MA, $50-$60/hr.
MA- Nurse Practitioner - Massachusetts (MA) License, Midi (Menopause, Seed), Boston, MA, $50-$60/hr.
MA- Nurse Practitioner - Massachusetts (MA) License, Midi (Menopause, Seed), Lowell, MA, $50-$60/hr.
MA- Nurse Practitioner - Massachusetts (MA) License, Midi (Menopause, Seed), Cambridge, MA, $50-$60/hr.
MA- Nurse Practitioner - Massachusetts (MA) License, Midi (Menopause, Seed), Plymouth, MA, $50-$60/hr.
MA- Nurse Practitioner - Massachusetts (MA) License, Midi (Menopause, Seed), Fall River, MA, $50-$60/hr.
MA- Nurse Practitioner - Massachusetts (MA) License, Midi (Menopause, Seed), Worcester, MA, $50-$60/hr.
MA- Nurse Practitioner - Massachusetts (MA) License, Midi (Menopause, Seed), Springfield, MA, $50-$60/hr.
MA- Nurse Practitioner - Massachusetts (MA) License, Midi (Menopause, Seed), Falmouth, MA, $50-$60/hr.
MA- Nurse Practitioner - Massachusetts (MA) License, Midi (Menopause, Seed), Amherst, MA, $50-$60/hr.
VA- Surgery Center Nurse, Lead, CCRM Fertility (Fertility, Private Equity), Vienna, VA.
OR- Medical Technologist - Emanuel Hospital, Invitae, Portland, OR.
OR- Phlebotomist - Emanuel Hospital, Invitae, Portland, OR.
OR- Medical Lab Technician, Invitae, Eugene, OR.
WV- Phlebotomist, Invitae, Charleston, WV.
CA- Nurse Practitioner, Pinnacle Fertility (Fertility, Private Equity), Los Angeles, CA, $120K - $160K.
CA- Physician Assistant, Pinnacle Fertility (Fertility, Private Equity), Los Angeles, CA, $120K - $160K.
CA- Histology Lab Operator I, Natera (Lab Testing, Public), San Carlos, CA, $23.06—$34.60/hr.
AZ- Lead Compounding Pharmacist, Sterile, Hims & Hers (Digital Health, Public), Gilbert, AZ.
AZ- Patient Navigator, Pinnacle Fertility (Fertility, Private Equity), Scottsdale, AZ, $22-$26/hr.
AZ- Lead Compounding Technician, Sterile, Hims & Hers (Digital Health, Public), Gilbert, AZ.
Manager, Clinical Education Programming & Clinician Performance , Midi (Menopause, Seed), Remote.
Sr Phlebotomist - Roanoke, VA, Natera (Lab Testing, Public), United States · Remote.
Sr Phlebotomist - Kirkland, WA, Natera (Lab Testing, Public), United States · Remote.
Clinical Assistant, Natera (Lab Testing, Public), United States · Remote, $21.30—$25.56/hr.
Senior Program Development Lead, Nutrition, Equip (Speciality Care, Series B), United States · Remote, $76K – $95K.
Other Category
Accountant (Full-Time), Diana Health, Remote.
Senior Revenue Accountant, Babylist (Parenting, Series C), United States, $99,600 - $120K.
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Note: This newsletter is for informational purposes only. For any legal questions or issues, please consult outside legal counsel. Any opinions expressed in this newsletter are solely my own and do not necessarily reflect those of my employer. I cannot guarantee the credibility of the sources or job listings I share. It's advisable to do your own research before engaging with them.
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